A social media campaign for ONE that gets millennials to call and question their government representatives on a specific day called "Voice Off Silent Day". This little number sent me to Cannes, France to compete against other countries. #TeamUSA
To invite millennials to participate in our movement we invite them via Facebook and through an interactive banner ad.
Accepting our invitation gives us their digits. So on Voice Off Silent Day we personally text (or Facebook message) them with their representatives number telling them to call. Once they made they call, we encourage them to social brag with a "I called" symbol selfie and designated hashtag.
While social media blows up with millennials posting their #VoiceOffSilent selfies, we will keep track of the number of phone calls through our own feed continuing to create awareness of the day.
Before, during, and after Voice Off Silent Day, Facebook will act as the hub. It's used to promote the day, provide information about the ONE organization and help create the VOS movement.
