HARMLESS HARVEST

HARMLESS IS HERE FOR IT HANGOVER CAMPAIGN
Since coconut water has naturally occurring electrolytes it can help with hydration. Especially hangover hydration. So we created a campaign around the no-so-great feeling of being hungover using conceptual photography. That hardest part? Legally we couldn’t say the word hangover. Or hungover. This relatable campaign included digital OOH, sidewalk decals, bar coasters, social ads, and a TikTok series with Chris Klemens.

AdWeek Paying the Price for a Party Hardy weekend? Harmless Harvest is Here for It

**CHICAGO OOH // CONTEXTUALLY RELEVANT MESSAGING IN KEY CITIES**

**SIDEWALK DECALS OUTSIDE OF BARS IN LOS ANGELES**

HERE FOR IT ON THE STREET // TIKTOK SERIES WITH @CHRISKLEMENS