Aperol Spritz

SUMMER 2018
After introducing what a spritz was (and basically starting a trend via the NY Times) to millennials in Summer ’17, we wanted to keep the bubbles fresh by reminding them that summer brunch isn’t summer brunch without a Spritz.


Summer 17: We launched the first US campaign in NYC
(Scroll down for case study)

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Instagram Ads & Stories ran all summer
Placed page takeovers & banners on popular millennial sites

Placed page takeovers & banners on popular millennial sites

"Brunch without an Aperol Spritz is just a sad breakfast"
"Brunch without an Aperol Spritz is just a sad breakfast"

Wrapped Free Ride vehicles in LA

Situational video messaging on display for passengers inside the ride
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What's a Spritz? Case Study
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BANK OF AMERICA, (RED), AND U2

LAUNCHED ON SUPERBOWL XLVIII
Bank of America teamed up with (RED) and U2 to deliver an AIDS free generation in Africa. We asked the audience of the Super Bowl (during our commercial) to download U2’s single for free and for every download, BoA will donate $1. 

CAMPAIGN CASE STUDY
MICROSITE & ITUNES LAUNCH
MICROSITE & ITUNES LAUNCH

Once the commercial aired, a microsite was launched for people to download the track, learn about (RED), and donate. iTunes also promoted the free download. 
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